Hi! I'm Ali.

Raised in Ibrox, Glasgow. Ali attended Ibrox Primary and Bellahouston Academy. He went on to study Law and Politics at the University of Glasgow, where he completed an honours year specialising in Company Law, before returning for his Postgraduate Diploma in Professional Legal Practice.

While studying abroad at Radboud University in the Netherlands, Ali discovered a passion for fitness and began sharing content across YouTube, TikTok, and Instagram—laying the foundation for a new chapter in his life.

Entrepreneurial from a young age, Ali first helped scale his father’s business, Net Mobile in Cessnock, Glasgow, from a market stall to a thriving shop front. 

He later founded Bake in Style, a baking venture inspired by his mum’s love for baking, which grew to six-figure revenue. 

Between these two ventures, Ali also helped establish Street Workout and Calisthenics Scotland, aiming to create a governing body for the sport and promote accessibility across the country. In 2022, he hosted Scotland’s first-ever National Calisthenics Competition, offering athletes a pathway to compete on the world stage. 

After graduating, Ali earned his Level 2 and 3 qualifications in fitness instruction and personal training, and launched YourEdge—a wellness brand that reflects his commitment to holistic health.